Some popular CMS such as Wordpress use a numerical default for URLs, meaning that when a page is created it is assigned a numerical code which forms the URL.
If you want to learn more about site structure and the other elements in the breakdown of this URL you can do so in this article on site structure. It can be broken down into the following sections: Let’s take a look at the URL for this page: A good test is to see if your URL reflects your page title. It doesn’t need to be perfect English but at a glance the content that you would expect to see on the page should be clear. Your URL should be readable to a human and make sense. The middle section is hopped over, leaving the most important parts for the user - the domain and the page. Note that Google shortens longer URLs, like this one, to make them display neatly. That then has a direct influence on whether people choose to click your link. This means your URL actually forms part of the ‘ad’ which appears for your site in the organic search results. Not only does it provide additional value to your keywords, it also appears within the search results. The URL can be a bit of an underrated asset for a page. So, let’s start at the top and go from there. This keeps everything organised and makes it less likely we'll miss something. I find the best way to do this is with a ‘top down’ approach. Within this Google assigns more or less relevancy (the influence given to which keywords you rank for) to different elements on the page.įor this article we're going to analyse this page and work through those elements within it. So which keywords your pages rank for is determined by the content they contain. Google uses the on-page content in order to work out what the page is about. In reality I would be looking at it as part of the website and thinking about all the possible ramifications to both on-site and off-site activity. To make it easier to break down the information, we’re looking at a page in isolation in this article. By getting on-page right you're putting down a solid foundation to build upon with other activities. However that’s not to say it’s not important to have your on-page SEO spot on. On-page SEO is becoming increasingly overshadowed by off-page factors. Readability Is on-page optimization still important? Optimizing descriptions for a better Click Through Rate Making your page title look good in the search results It's worth reading the article as a whole though as I go through all the different issues you'll want to look at when you optimize a page. Take a look through the contents and if there is one aspect you're interested in you can hop straight there.